Rockstar Energy Drink - The BevNET.com Review

		Rockstar Energy Drink Rockstar, Inc. Tel: 702-939-5535 Fax: [Submit] [Edit Info] [Edit Logo] E-mail: Send Email Inquiry URL: http://www.rockstar69.com [Edit] BevNET Traffic Rank: #7 / 1242

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Created: 12/12/2002 9:09:08 AM / Last Update: 8/1/2003 10:24:25 AM

Manufacturer's Brand Overview: [Edit]
Hailing from Las Vegas, Rockstar Energy Drink's motto is "Party Like a Rock Star" and the drink certainly lives up to the name. With it's tall can and potent flavor, we're sure you'll agree.

Rockstar Punched: Acai Berry
Category: Energy: Regular; Packaging: 16 fl oz

BevNET Review:
Rockstar's latest entry is an extension to their "Punched" lineup. This one blends energy and citrus juice with the added addition of acai berry. The resulting flavor is sweet and enjoyable, bearing many similarities to the popular caffeinated citrus sodas out there (Mountain Dew, Vault, etc.), but we don't taste any acai flavor. There's no energy aftertaste, which is certainly a plus, and the drink packs a potent 240mg of caffeine per can (120mg per serving). In addition, they've added the standard B vitamins, ginseng, ginkgo, gaurana, and taurine, as well as milk thistle (for liver health -- definitely what Rockstars need). Packaging and branding fit with the Rockstar line. While there's nothing really innovative to the package, the execution is sound and the flavor is enjoyable -- so it's certainly a worthy addition to the lineup.

2 User Reviews: Read | Post

Added: 9/22/2008 10:48:55 AM | Updated: 9/22/2008 1:19:31 PM


	Average User Rating (26 votes / 2 reviews) Rate this product! 1 2 3 4 5 Click to rate

Punched
Category: Energy: Regular; Packaging: 16 fl oz (473ml) can

BevNET Review:
Rockstar's entry into the "punch" energy drink subcategory is a good one in terms of both packaging and flavor. The flavor is sweet but crisp, with a more tropical style fruit punch flavor that hides almost all of the energy flavor in the drink. On the other hand, the bright red color is a bit much for our liking. Packaging features Rockstar's standard 16 ounce can, which has been decorated with a hip looking black, red, and gold color scheme. In our opinion, this is their best work to date in terms of looks and flavor -- definitely worth a try.

16 User Reviews: Read | Post

Added: 10/19/2007 3:08:43 PM | Updated: 10/25/2007 4:53:22 PM


	Average User Rating (211 votes / 16 reviews) Rate this product! 1 2 3 4 5 Click to rate

Juiced Pomegranate
Category: Energy: Regular; Packaging: 16 oz. can

BevNET Review:
Rockstar's Juiced Pomegranate flavor is a refreshing blend of energy and juice that is packaged in Rockstar's trademark 16 oz. can. Using a 50 percent juice blend, the product achieves a natural-tasting body that hides most of the aftertaste. Another interesting feature of this product is its sweetener blend, which uses sucrose as well as acesulfame potassium and sucralose to cut the calories and carbohydrate content. Everything comes together nicely, giving you a nice boost of energy with a pleasant fruit flavor and minimal aftertaste. We're not sure if the trendiness of pomegranate means anything to the consumer of Rockstar, but this is definitely one of their best-tasting drinks to date. Finally, there's the can, which uses a bright reddish tone that's arguably the most attractive of the Rockstar lineup.

17 User Reviews: Read | Post

Added: 5/8/2007 1:12:57 PM | Updated: 5/8/2007 1:14:25 PM


	Average User Rating (279 votes / 17 reviews) Rate this product! 1 2 3 4 5 Click to rate

Juiced Guava
Category: Energy: Regular; Packaging: 16 fl oz can

BevNET Review:
Using a blend of 70% juice, this product has one of the most intense fruit flavors that we've ever seen in an energy drink. Unlike Rockstar Juiced or Monster Khaos, this product's tropical fruit flavor is complex, but smooth, and doesn't have the caffeine tinge that were common in the first round of juice + energy hybrids. The level of sweetness is a bit strong, but enjoyable, and overall it has a flavor that is extremely refreshing. The packaging uses color well, with black and gold offsetting the bright hue of the purple. Plus, it will be easy to pick out from the crowd as this is not a color that has been widely used. Overall, we think that this product is a good addition to the Rockstar lineup and it provides a good alternative to the existing Juiced SKU. How about an energy tea next?

25 User Reviews: Read | Post

Added: 10/5/2006 | Updated: 10/11/2006 11:13:15 AM


	Average User Rating (374 votes / 25 reviews) Rate this product! 1 2 3 4 5 Click to rate

Rockstar Zero Carb
Category: Energy: Regular; Packaging: 16 fl oz can

BevNET Review:
As far as diet energy drinks go, this is one of the best we've seen. The bright blue and silver can is original in its appearance and, more importantly, it doesn't have that washed out look that so many diet products suffer from. The can is clean and to point, which requires the consumer to read the label if they want to know what makes this drink tick. That's fine by us -- consumers who care about things like green tea extract and yerba mate will find it. As for the flavor, Rockstar Zero Carb's is exceptional, with a berry-style flavor that is big on taste (including a natural taste to the sweetness) and has minimal aftertaste, thanks to a blend of ace-k and sucralose. Overall, we think Rockstar has hit the nail on the head with Rockstar Zero Carb.

15 User Reviews: Read | Post

Added: 10/5/2006 | Updated: 10/11/2006 11:13:33 AM


	Average User Rating (337 votes / 15 reviews) Rate this product! 1 2 3 4 5 Click to rate

Rockstar Juiced
Category: Energy: Regular; Packaging: 24 fl oz (710 ml) can

BevNET Review:
While there will undoubtedly be industry critics who look at this as a knock-off of Monster's Khaos, we're not going to be one of them. Rockstar Juiced is a well-done, original-tasting energy-juice hybrid that is, in our opinion, some of Rockstar's best work to date. The bright gold and orange hues have lots of pop and, when combined with the 24-ounce can, it's a can that will be almost impossible to miss. But that's not all -- packed inside the can is a formulation that uses 70% juice as its base. The high juice content undoubtedly contributes to this product have absolutely no aftertaste whatsoever -- just lots of sweet, tropical fruit flavor. For those of you looking or a buzz, this product's large size will not disappoint as one could easily consume a large portion of this in one sitting. Overall, this is without a doubt one of the best products we've tasted in the category to date. A very timely and well executed product from Rockstar.

28 User Reviews: Read | Post

Added: 2/6/2006 | Updated: 2/6/2006 5:27:16 PM


	Average User Rating (374 votes / 28 reviews) Rate this product! 1 2 3 4 5 Click to rate

Energy Cola
Category: Energy: Regular; Packaging: 16 oz can

BevNET Review:
Energy Cola is an excellent new product from Rockstar that, in our opinion, is one of the more intelligent and well executed line extensions that we have seen from an energy drink company. The shiny red can is extremely appealing to the eye(much more so than the diet product) and also helps the consumer recognize the product as a cola. The flavor of the product is very well done and will easily appeal to most American consumers. There's a slightly "energy drink"-like finish to the flavor (which seems like a necessity to avoid being considered a straight-up cola) and a very subtle syrupy note to the consistency and finish of the beverage, but Rockstar Energy Cola definitely shines among its energy drink peers. The potential of an energy cola is definitely unknown (we've never seen one succeed big), but Rockstar's entry without a doubt has the most potential given the relative strength of the Rockstar brand, the design of the can, and the overall quality of the product. Our verdict? Big potential assuming that Rockstar positions the product properly and avoids going head-to-head against Coke and Pepsi's cola products (rather than competing in the energy drink category).

19 User Reviews: Read | Post

Added: 7/8/2004 | Updated: 7/8/2004 11:38:18 AM


	Average User Rating (292 votes / 19 reviews) Rate this product! 1 2 3 4 5 Click to rate

Diet Rockstar Energy Drink
Category: Energy: Diet; Packaging: 16 fl oz can

BevNET Review:
Using Ace-K and sucralose instead of sugar/corn syrup, Diet Rockstar does not taste bad compared to the original. In fact, it tastes quite good as far as energy drinks go. However, the one thing that we want to consider is the use of the word "diet" on the can. For some reason, the phrases "Party like a rockstar" and the word "diet" just don't mix. We're very curious to see how product will do compared to the other sugar free energy drinks. As far as taste goes, this one definitely ranks among the top when it comes to taste.

61 User Reviews: Read | Post

Added: 2/2/2003 | Updated: 2/3/2003 10:12:48 AM


	Average User Rating (353 votes / 61 reviews) Rate this product! 1 2 3 4 5 Click to rate

Rockstar Energy Drink
Category: Energy: Regular; Packaging: 16 fl oz can

BevNET Review:
Rockstar was the first energy drink to feature the larger 16oz can. The flavor of this product is very good, but like many other energy drinks it is hard to put into words. Basically, it has citrus, bubble gum, and vanilla flavors that result in an almost apple-like flavor. Much better than the medicinal tasting competitors. As for the formula, you'll find many ingredients that you'd expect in an energy drink, plus a few extras. Specifically, they've added Milk Thistle, which some studies claim helps with hangovers. While we didn't consume this product under the influence, we are sure that there many people who will. Overall, the product is good, but we had a bit of trouble finishing the entire can. However, this product has created the most successful energy drink sub-category (16 oz) so we'll definitely give them the credit they deserve.

117 User Reviews: Read | Post

Added: 12/17/2002 | Updated: 6/22/2004 9:26:09 PM


	Average User Rating (622 votes / 117 reviews) Rate this product! 1 2 3 4 5 Click to rate