Red Bull Energy Drink - The BevNET.com Review

		Red Bull Energy Drink Red Bull North America, Inc. / Red Bull GmbH Tel: 310-393-4647 Fax: 310-230-2361 [Edit Info] [Edit Logo] E-mail: Send Email Inquiry URL: http://www.redbullusa.com [Edit] BevNET Traffic Rank: #5 / 1242

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Created: 2/24/2001 / Last Update: 11/13/2006 2:56:58 PM

Manufacturer's Brand Overview: [Edit]
Red Bull is a utility drink to be taken against mental or physical weariness or exhaustion. Red Bull combines two natural substances and important metabolic transmitters - the amino acid taurine and the glucuronolactone - with stimulating caffeine, vitamins and the energy provided by carbohydrates. The leader in the energy drinks category.

Original (Sleek Can)
Category: Energy: Regular; Packaging: 12 fl oz (355 ml) can

BevNET Review:
Red Bull has officially added a new 12 oz. slim can to its lineup. The formulation is the same classic Red Bull Flavor and the mid-size package gives the product a unique feel over competing 8 oz. and 12 oz. products. Whether or not consumers will buy into this is a real test for the state of the Red Bull brand. In our opinion, this will likely bring some consumers back to Red Bull who might have left for competing 16 oz. products, but the fact that the category has evolved at a much quicker pace than Red Bull is a potentially limiting factor for this brand in coming years. Overall, a clean-looking product, but it doesn't really bring anything new to the category in the way of innovation.

38 User Reviews: Read | Post

Added: 11/13/2006 | Updated: 11/14/2006 9:18:26 AM


	Average User Rating (487 votes / 38 reviews) Rate this product! 1 2 3 4 5 Click to rate

Original
Category: Energy: Regular; Packaging: 8.3 oz can

BevNET Review:
While our opinion on Red Bull's flavor hasn't changed -- it is truly painful to drink -- we will give Red Bull credit where credit is due. Namely, the brand power that this product has created is truly amazing. Many people in the industry may hate Red Bull, but without Red Bull there wouldn't even be a market for the other 150+ products currently crowding the shelves. However, Red Bull faces some potential bumps in the road in the coming 24 months. First, the product has completely oversaturated the market -- Red Bull is in just about anywhere that you can fit a mini-cooler as well as mass merchandisers, bike shops, bars, etc, etc, etc. This could result in Red Bull becoming passe by removing the "cool" factor that made the brand so successful. Second, while other companies are improving formulations, flavors, and packaging, Red Bull stays the same. Will consumers find something that truly works better? Third, from our point of view Red Bull has a less-than-stellar industry reputation -- and many people are praying for their demise as a result. Finally, given that Red Bull is a one trick pony (compared to others such as Coke and Pepsi), the party is in serious jeopardy if sales start to slump, a price war starts, or press over energy drink health concerns start to proliferate (hypothetically speaking). Overall, tremendous brand power right now, but does it have true staying power to last another 5 years as number one?

320 User Reviews: Read | Post

Added: 10/27/2003 | Updated: 3/21/2007 3:30:34 PM


	Average User Rating (668 votes / 320 reviews) Rate this product! 1 2 3 4 5 Click to rate

Sugar Free
Category: Energy: Regular; Packaging: 8.3 fl oz can

BevNET Review:
(Second testing) When we first heard about Red Bull Sugar Free we were extremely intrigued. First of all, this is a real test for Red Bull in that this is their first product extension in the US. Second, when you take the sugar out of a medicinal tasting beverage like Red Bull, we weren't quite sure what to expect. The flavor is basically the same as the original but with artificial sweetener. Not very exciting. In addition, they used the same packaging as the original. Not very innovative. Overall, it's the same old stuff, but with a different sweetener. This being said, we don't think Red Bull passed the product extension test.

117 User Reviews: Read | Post

Added: 12/17/2002 | Updated: 11/13/2006 2:56:48 PM


	Average User Rating (391 votes / 117 reviews) Rate this product! 1 2 3 4 5 Click to rate

Red Bull Energy Supplement
Category: Energy: Regular; Packaging: 150ml glass

BevNET Review:
Right from the start, Red Bull Thai edition looks quite different than its US or European counterpart. Packaged in a 150ml glass bottle and labeled as a liquid vitamin supplement, the packaging definitely presents the product in a different light than the stock 8.2 oz can that energy drinks usually come in. As for the taste, the core flavor is the same as the other formulations, but this one is not carbonated and is much sweeter than the others. Not too mention that the taste is actually palatable. Overall, much better than the US formulation. Give it a try.

33 User Reviews: Read | Post

Added: 10/14/2001 | Updated: 10/14/2001 5:19:36 PM


	Average User Rating (245 votes / 33 reviews) Rate this product! 1 2 3 4 5 Click to rate

Not Reviewed by BevNET...

Sugar Free (Sleek Can)
Updated: 11/13/2006

Champions of Red Bull
Updated: 11/1/2007 12:40:18 PM