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Created: 5/7/2008 10:48:42 AM / Last Update: 5/7/2008 10:48:42 AM
Manufacturer's Brand Overview:
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Developed by an Orthopedic surgeon in partnership with one of the founders of Celestial Seasonings, Osteo is a calcium & Vitamin D fortified line of good tasting drinks created to help with Osteoporosis. Sierra Spring water, Organic sweeteners, Organic fruit tea & natural fruit juices, high levels of vitamins and minerals, all three Osteo blends contain no caffeine and no artificial anything,
Created to help build stronger bones and longer life.
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Added: 5/7/2008 10:49:18 AM | Updated: 8/14/2008 7:27:05 AM
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Lemon Berry
Category: Other; Packaging: 12 fl oz
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BevNET Review:
"Berry and Lemon" might have been a more appropriate name for this mix, given that the drink's flavor is much heavier on tart berry flavor than it is citrus. Like the other flavors of Osteo, it's sweet, with 120 calories and 32g of sugar per 12 fl oz bottle. The nutritional side of this drink seems like it could have some legs, especially in females who are concerned about osteoporosis. The drink contains meaningful doses (based on RDA) of vitamins B, C, and D as well as the addition of boron (a micronutrient) and magnesium. Really, our issue with this flavor is the same as the others: it's too sweet. Packaging is nice, but the name "Osteo" is a double edged sword that sounds intuitive but very technical (it might resonate better for a pharma product). In summary, this drink appears to deliver on its nutritional purpose, but the sweet flavor and high level of calories seem like something that will hinder its ability to appeal to the target demographic.
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Added: 5/7/2008 10:49:18 AM | Updated: 8/14/2008 7:27:05 AM
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Tropical Tisane
Category: Other; Packaging: 12 fl oz
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BevNET Review:
Tropical Tisane was the final flavor that we sampled for review. The product has an herbal tea aroma, with notes of rosehip and hibiscus. Unfortunately, this pleasant smell doesn't influence too much, providing the backdrop to an otherwise overwhelmingly sweet drink. There's fruit flavor to it, including notes of apple, currant, and citrus, but the sugary coating left in your mouth prohibits full enjoyment of the product. As cited with the other flavors, the nutritional benefits appear to be legitimate, but the formulation doesn't align with the target consumer. On the outside of the bottle, the label is simple and easy to read, but feels technical and lacks any sort of human element to it. In addition, the "fruit tea" tagline is likely to confuse consumers as this is an "herbal tea" (which isn't made from tea leaves by definition) not a drink infused with green or black tea (which might actually taste better). Overall, we think that this drink needs improvement in its delivery.
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Added: 5/7/2008 10:49:18 AM | Updated: 8/14/2008 7:27:05 AM
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