Full Throttle Energy Drink - The BevNET.com Review

		Full Throttle Energy Drink Coca-Cola of North America, Inc. Tel: 800-438-2653 Fax: [Submit] [Edit Info] [Edit Logo] E-mail: Send Email Inquiry URL: http://www.fullthrottleenergy.com [Edit] BevNET Traffic Rank: #11 / 1242

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Created: 10/21/2004 / Last Update: 11/11/2005 2:24:48 PM

Manufacturer's Brand Overview: [Edit]
For 2006, Full Throttle is again revving up the category with Full Throttle Fury and Full Throttle Sugar Free. These new line extensions have a unique citrus flavor and come in eye-catching bright red cans featuring the brand's signature logo, flame graphics and brash personality.

Full Throttle Fury
Category: Energy: Regular; Packaging: 16 fl oz (473 ml) can

BevNET Review:
This citrus-flavored extension to Coke’s Full Throttle line tastes fairly Fanta-like with only a bit of medicine-y energy drink flavor. But it’s not something we’d go out of our way to find, as we feel that energy drink/juice blends have the edge when it comes to flavor innovation in the energy drink arena and it’s not that hard to find an orange-flavored straight energy drink. Fury’s can is a pretty eye-catching shade of red and this might bring some folks over for a try; it’s up in the air as to whether the taste brings them back.

37 User Reviews: Read | Post

Added: 12/2/2005 | Updated: 12/2/2005 3:50:31 PM


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Full Throttle Energy Drink
Category: Energy: Regular; Packaging: 16 oz can

BevNET Review:
Coke has finally come up with an energy drink that looks and tastes better than KMX. Why they waited so long, we'll never know, but Full Throttle clearly reflects some hard time at the drawing board. The lightly carbonated citrus flavor is refreshingly and has a mild bite to it. Both its flavor and its yellow-green color remind us of AMP, while the packaging resembles a number of other products in the category. These similarities should ease its belated entry into the hard-charging 16 oz energy drink category, but Full Throttle is going to need solid marketing support to catch the likes of Monster, Rockstar and SoBe No Fear.

84 User Reviews: Read | Post

Added: 10/21/2005 | Updated: 10/21/2004 11:38:11 AM