Alcohol Killer - The BevNET.com Review

		Alcohol Killer Alcohol Killer USA, Inc. Tel: 216-771-0447 Fax: [Submit] [Edit Info] [Edit Logo] E-mail: Send Email Inquiry URL: http://www.alcoholkiller.com [Edit] BevNET Traffic Rank: #604 / 1248

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Created: 4/24/2008 / Last Update: 7/17/2008 2:49:17 PM

Manufacturer's Brand Overview: [Edit]
A non-alcoholic carbonated beverage with a refreshing citrus taste, ALCOHOL BG KILLER (AK) is an functional beverage that enhances the body's natural detoxification process. Since AK works with and not against body chemistry, it can be consumed daily to hydrate and replenish, and is an effective remedy for hangovers. AK works naturally with the body to reduce the harsh effects of alcohol. Furthermore, test results from Europe and the United States have shown that consuming ALCOHOL BG KILLER immediately prior to and immediately after consuming alcohol results in a significant lowering of breath ethanol levels. AK contains ExtractAK, a natural extract, as well as a unique blend of other high-quality natural ingredients and spring water from the Austrian Alps. AK contains no artificial colors, flavors, stabilizers, preservatives, no caffeine, taurine, or high-fructose corn syrup.

Alcohol Killer
Category: Other; Packaging: 8 fl. oz. slim can

BevNET Review:
Alcohol Killer is a non-alcoholic carbonated beverage that has been fortified with nutrients that are designed to "make you feel better." There's a pleasant flavor that appears to have an almost lemongrass like flavor (Cymbopogon Citratus -- aka lemongrass -- is buried in the ingredient list) with noticeable vitamin influences. The bitter flavor of the citrus is good, while the nutritional ingredients give it some functional credibility. While Alcohol Killer is quite pleasant tasting, this is probably not the reason that consumers will purchase this product. The brand name, "Alcohol Killer", has a clear implication of being a detox drink. However, the story on the can doesn't resonate this message, instead focusing on the drink's nutritional benefits. However, looking through the ingredients, we see B vitamins, calcium, and iron, which doesn't make an obvious tie back to the drink's Alcohol Killer name. Otherwise, we like the look and feel of the can, including the brands easy to understand name and two color design. Overall, very enjoyable flavor and an eye-catching brand, but they need to improve the link between the name and what's inside the can.

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