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About BevNET.com, Inc.
 BevNET is a beverage-oriented media company operating a Web
site that reviews non-alcoholic, ready-to-drink beverages and provides
comprehensive, up-to-the-minute information about the beverage industry. It also
provides information to beverage retailers via Beverage Spectrum magazine, the
only trade magazine in the country aimed directly at the beverage retailing
business.
BevNET was founded by John Craven in 1996. Craven realized early on that the
“Cola Wars” and the promotion of new beverages like ready-to-drink teas, energy
drinks, and bottled water meant that there would be a need for clarification in
the evolving beverage market, as well as a quality rating system for consumers
and retailers alike.
Now, more than 2,000 reviews after BevNET.com first went live, it has grown to
become an internationally-recognized resource for beverage industry
professionals and consumers, supporting the Web site and Beverage Spectrum, as
well as Internet beverage discussion sites and professional conferences.
BevNET is a privately-held company with offices in Cambridge, MA and Garden
City, NY.
Recognized as an authority on the beverage industry, BevNET.com and its
employees are often used as sources for media publications looking for industry
information, including the New York Times, Wall Street Journal, Detroit Free
Press, CNBC and Wired Magazine. (BevNET.com Press Appearances)
Please view our FAQ
page for more information >>
The BevNET Team
BevNET’s team is built around a group of entrepreneurial individuals
with diverse backgrounds in the beverage industry, publishing, journalism,
business, and information technology.
Key Members:
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John Craven, Editor/President
As founder and President of
BevNET, John Craven is a widely-recognized authority on the beverage
industry. He serves as the Editor-in-chief of BevNET.com and the
Editorial Director of Beverage Spectrum Magazine, overseeing their
day-to-day operations. In addition, John is the founder of
Prezza Technologies, a leading
software developer that specializes in
survey software and data
collection applications. John is a graduate of Boston College with a BS
in Marketing and Computer Science.
Email: craven@bevnet.com Tel:
617-715-9630 |
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Jeffrey Klineman, Editor, Beverage Spectrum
Award-winning journalist Jeffrey Klineman has written for numerous
publications, including Boston Magazine, Self, George, the
Chronicle of Philanthropy and the Boston Globe Sunday Magazine. He is a
contributing writer to Commonwealth and Razor magazines and worked
previously as a courts and general assignment reporter for the Lawrence
Eagle-Tribune. A graduate of Yale University and Columbia University’s
Graduate School of Journalism, Jeffrey is also a partner in the Internet
media company Snoutsinyourtown.com.
Email: jklineman@bevnet.com
Tel: 617-715-9678 |
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John McKenna, Publisher, BevNET.com; Associate Publisher BevNET
Innovation and Beverage Spectrum
John McKenna has written and consulted extensively in the area of
foods and beverages. Before joining BevNET to write Energy Drinks 2003,
John authored a report on Functional Foods and Beverages and worked as a
reporter for FDC Reports covering dietary supplements. John is a
graduate of Tufts University.
Email: mckenna@bevnet.com
Tel: 617-715-9677 |
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Barry Nathanson, Publisher, Beverage Spectrum
A 25-year publishing executive, Barry Nathanson has worked as publisher
and group publisher in a myriad of markets including cosmetics and
fragrance, consumer electronics, food and beverage marketing, non-foods
merchandising and convenience store retailing. A graduate of Boston
University, Barry has spent the last 13 years in the beverage retailing
arena, and his experience has allowed him to serve as a resource to
marketers, retailers and distributors, who recognize that his expertise
and relationships, as well as his enthusiasm, lend him a unique
perspective on their marketplace.
Email:
bnathanson@bevspectrum.com Tel: 212-647-0501 |
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Jack Craven, Chairman
Jack Craven is a senior publishing executive with an excellent track
record of growing publishing operations. He recently worked with American
Media, Inc. where he served as the Executive Vice President / Chief
Financial Officer. Prior to joining AMI, he was Executive Vice
President and Chief Financial Officer of Time Inc.’s Retail Marketing
and Sales organization. He also served as Deputy Director of Strategic
Planning at Time Inc. Mr. Craven’s experience also includes directing
the world-wide operations of Jobson Publishing, where he served as
Senior Vice President Operations and Chief Financial Officer. Mr. Craven
was the Senior Vice President and Chief Financial Officer for Lear’s and
McCall’s publishing companies. He is the former Chairman of the New York
State Society of CPAs Publishing & Printing Committee, and a member of
the American Institute of Certified Public Accountants. Mr. Craven has
been licensed as a CPA since 1974. |
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Adam Stern, Production Manager
Email: astern@bevnet.com Tel: 617-715-9679 |
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Matthew Kennedy, Art Director
Matt Kennedy is the Art Director at BevNET
and is responsible for the look and design of all
of our publications. A graduate of the S.I. Newhouse
School of Communication at Syracuse University, Matt came to BevNET in 2005 after working for publications in the Philadelphia area.
Email: mkennedy@bevnet.com Tel: 617-715-9680
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< Amadeu Tolentino, Senior Web/Graphic Designer
Amadeu Tolentino joined BevNET’s team as the senior web designer and new media guru. Tolentino previously freelanced his web/Graphics talents for web agencies including Roomates USA, the web’s number one free roommate locating service.
Email: atolentino@bevnet.com Tel: 617-715-9684
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Matt Casey, Staff Writer
The editorial team doubled in size when BevNET hired Matt Casey – a former newspaper reporter, who also has experience writing for magazines and news radio. Casey most recently covered the National Park Service for a daily newspaper near Gettysburg, Pa.
Email: mcasey@bevnet.com Tel: 617 715 9686
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James Ford, Web Developer
James Ford is a software engineer specializing in web 2.0 application usability. His expertise is in delivering next-generation, data-driven ,web-based solutions for businesses. James is a graduate of Tufts University.
Email: jford@bevnet.com Tel: 617-725-9644
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